Strategy Library Glossary

The Strategy Library includes the following metrics and terms:

Metric/Term Name Description

Attributables Per Click

The attributable sale per clicks for a strategy

Attributable sale

The sale of an item preceded by a click on the item in a Algonomy recommendation.

Cost per Click (CPC)

The cost per clicks from the advertiser (what they are willing to pay per click) is normalized and leveraged. Normalization is critical because behavior varies widely depending on the currency of the client's site.

Click-Through Rate (CTR)

Refers to the rate of product clicks on recommendation placement. This gives you an idea of customer engagement for a strategy.

Display Rate (DR )

The percentage of time the recommendation is being used. This gives you a sense of how much activity a strategy gets.